Are You Building A Relationship With Your Users?

No?

Well imagine you have the chance to deliver a 5 minute sales pitch to 50 strangers who are interested in your products & services. However whilst the strangers know where to find you, you don't get a single business card, and don't even know their names.

After the meeting 2 people buy your product. However over the next 12 months another 20 people from that meeting buy your product, but from a rival and at a higher price than you were charging!

Why?

Because your rival did get their contact details and took the time to build up a relationship with them.

Building a relationship with users via creation of a mailing list is absolutely vital for any successful website.

The internet is no different. The more information you have on your users the more initial and repeat business you can generate because the user trusts you. However too many companies either don’t bother to retain users or bizarrely make it too time consuming and difficult for them to do so.

Email Marketing

Once you have an opted in email list you can start building a relationship with users by sending them informative newsletters and special offers.

In practice does this actually increase sales? Yes. In fact there are many extremely profitable large sites which rely on their opted in email list to generate over 50% of their yearly revenues. If you are in any of the highly competitve niches such as Travel or Consumer Electronics then not having an opted in email list could be the difference between survival or failure.

However actually getting users to register with you is not easy. As the internet has matured so have users. Nowadays they will only give you a non workhole email address if you have something of interest for them. From our experience in the industry we have a good understanding of the best propositions which will ensure the maximum user opt ins.

Would you like to know what they are? Then please Contact Us for a further chat regarding your requirements.