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The Interzone SEO Story

Interzone SEO was set up by Susan de Sousa to provide cutting edge technology expertise to the Telecom, Retail, Media and Broadcasting sectors. In this we have been exceptionally successful in delivering some of the most high profile cutting edge programmes / projects in digital media. Further our personnel have held extremely senior positions in a number of leading startups. These include:

  • BSkyB – Launching their first ever Mobile Application
  • BSkyB – Launching their New Online Platform Programme
  • O2 - Launching the Global Genie SMS Delivery Platform
  • 3 - Delivering the IT Global Messaging Platform
  • Hallmark Digital – Interim Global CTO
  • HolidayExpert.com - Interim IT Director

However in 2007 it was decided due to client demand to develop our 3 Peaks to Online Profitability Program to utilise our expertise in the online area. Since then we have worked with the following clients:

ITV

We devised a highly praised Search Plan for ITV Consumer which has since been rolled out through their entire websites and is generating fantastic results in terms of increased traffic based purely on Natural SEO.

ITV Client Testimonials

"Her strategy, insights and commitment to high standards meant she delivered an exceptional search plan that has since been implemented across the ITV Consumer online portfolio and is already delivering fantastic results. Susan is clearly committed to high standards.

27 Apr 2007
Melanie McKinnon, Head of Content, ITV

"Susan is an incredibly refreshing person to work with. She can read situations really well and can rapidly digest exactly what’s going wrong –as well as knowing precisely how to fix it. Her knowledge of digital media is exemplary, and she combines that with an entrepreneurial spirit and a great network of contacts. If I were asked to recommend a digital media consultant, she’d be at the top of my list."

March 23, 2007
David McAdam, Head of Technology & Operations, ITV Consumer

Video Networks

As part of the rollout of the National Network Programme we were involved in devising an SEO strategy to drive traffic to their regional websites and generate takeup of their Quad Play packages.

Video Networks Client Testimonials

"Susan demonstrated throughout her time at Homechoice, very strong leadership and management skills, great attention to detail and outstanding communication skills."

October 3, 2006
Ruth Williams, Business Integration Manager, Video Networks Ltd

Susan is extremely intelligent and able. Her ability immediately to zoom in on the problem at hand and resolve it ensures people are willing to give her their full committment."

October 10, 2006
Edna Richards, Project Manager, Video Networks Ltd

CMP Information

We were involved in the initial scoping of a number of global recruitment portals. This included working on the Technology, Business Strategy, SEO, User Retention and Monetisation opportunities.

Current & Previous 3 Peaks to Profitability Clients

  • Nomensa

  • Guess Watches UK

  • ITV Consumer

  • Video Networks

  • Gc Watches UK

  • iRepli

  • CMP Information

3 Peaks Program Introduction
Peak 1 - SEO
Peak 2 - User Retention
Peak 3 - Website Monetisation

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