3 Peaks to Online Profitability Program

In everything that we do for you we continually ask ourselves the question; “how will this generate more business and revenue?” This ensures that when you retain our services we remain focussed on your business not ours. It means that unlike others in the industry we do not guarantee that we will get you to Number 1 in Google. Of course with our expertise we could get you there unless you are in a hugely competitive niche with a miniscule budget and no resources. The question we ask is “What will you gain from being Number 1?”

Peak 1 – SEO (Search Engine Optimisation)

At this stage of the 3 Peaks we initially determine what you actually want from your online presence. Do you want more traffic because you are operating an online advertising model? Are you looking to drive offline traffic to make purchases in high street shops? Do you simply not know what you want, other than to generate revenue?

Once we have found out what you want then we work on the SEO to ensure we meet your requirements. This involves looking at and making suggestions regarding:

• Optimisation of your content incl Video around targeted keyword phrases
• The internal and external linking of your site
• Checking to see whether your site is the optimum size. Too small and you won’t get the traffic.
• Rewriting content if necessary to meet SEO Best Practices and ensure it is compelling.

Peak 2 – User Retention

Once you have reached this stage of the 3 Peaks our focus narrows in on just two things:

• How to get a user to purchase something
• How to get a user to register eg give you their email address

Most websites get a very low level of purchases and registrations in comparison to their user traffic purely because their site is not geared up to deliver this. It means you are missing out on a golden opportunity to start building a potentially life long relationship with a user. And remember getting repeat business from a customer is much much easier than attracting a new customer

Peak 3 – Website Monetisation

At the final stage of our 3 Peaks our focus is on:

• How best to convert your users into purchasers for your existing products
• How to “upsell” users
• How to create more products & opportunities for your website to generate revenue

Many website rely on two things to generate revenue: Online Advertising and Google Adsense. Sadly unless you are getting millions of users a month or are in a very tight high value niche you are unlikely to attract large amounts of online advertising. As for Google Adsense, they of course have their place as an added extra, but in our view it seems pointless making a huge effort to attract users only to see them click on a Google Adword and disappear off to another site.

Therefore we look at other ways in which you could generate revenue. From our experience there are literally hundreds of way in which this could be done. It all depends on your business model and what you want to achieve.